Although the retail store is usually the final destination for temperature sensitive products, it is where the consumer interacts with the product directly. For retailers, ensuring that the product will have the maximum shelf life and appeal to customers is extremely important. Similar to the transportation segment, there are many dynamic variables that can adversely impact the product at this stage in the cold chain. For example, at a retailer refrigerator or freezer unit, customers opening doors, ambient temperature fluctuations, and type of product sharing the shelves can all affect product shelf line.

Cooltrax can actively provide temperature monitoring for your retail display units over a wireless network to ensure temperatures are within acceptable tolerances and alert store managers when certain unfavorable conditions exist. This can prevent perhaps thousands of dollars worth of product from spoiling. In addition, the Cooltrax solution can allow store managers to analyze cooling and temperature trends over time to help with shelf life maximization and, ultimately, better purchasing decisions.

Cooltrax Fresh inSide provides secure world-wide web access to the location, custody, temperature and remaining shelf-life of perishable products as they travel along the supply chain in real time 24/7 – including warehouses, distribution centers, and cold storage facilities.